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DESIGN6 min read· Jun 22, 2026

The Ultimate Guide to Purple Color Codes, Hex Codes, and Shades of Purple

Purple is the color of creativity, luxury, and imagination — it anchors beauty, wellness, premium tech, and entertainment brands. It blends the energy of red with the calm of blue, which makes it both eye-catching and sophisticated. Whether you are a web designer matching co-brand assets, an e-commerce manager building variant listings, or a developer wiring up a design system, color codes are your shared language. In this guide we break down the hex codes, RGB coordinates, and LAB parameters for the most popular shades of purple, with practical tips on recoloring assets into these exact tones without quality loss.

The Ultimate Guide to Purple Color Codes, Hex Codes, and Shades of Purple

The core purples and their codes

  • Pure purple — #800080 · RGB(128, 0, 128) · HSL(300°, 100%, 25%) — the classic web purple.
  • Violet — #7F00FF · RGB(127, 0, 255) · HSL(270°, 100%, 50%) — vivid and electric, strong for tech accents.
  • Lavender — #E6E6FA · RGB(230, 230, 250) · HSL(240°, 67%, 94%) — soft pastel for calm, premium interfaces.
  • Plum — #8E4585 · RGB(142, 69, 133) · HSL(305°, 35%, 41%) — muted and rich, popular in beauty and fashion.
  • Magenta — #FF00FF · RGB(255, 0, 255) · HSL(300°, 100%, 50%) — a vivid pink-purple for bold branding.
  • Indigo — #4B0082 · RGB(75, 0, 130) · HSL(275°, 100%, 25%) — deep blue-purple for authority and depth.

Why hex alone isn't enough for recoloring

A hex code defines a target color, but it says nothing about lightness. When you recolor a plum dress to lavender with a flat RGB swap, you flatten the fabric's folds and shadows along with the hue — and the result looks fake.

This is why perceptually-uniform spaces matter. LAB separates lightness (the L channel — folds, highlights, shadows) from the color itself (A and B). Recoloring in LAB lets you hit an exact purple hex while every shadow and texture detail of the original survives. The same logic applies to OKLCH, which keeps perceived lightness constant as you shift hue.

Matching brand purples across assets

Purple sits between red and blue, so it drifts toward either neighbor as it passes through compression and ad-hoc edits — a logo purple and a product-photo purple that started identical can end up one bluer, one redder. Define each brand purple once — with a name, a hex, and a use case — and recolor every asset to that exact value rather than eyeballing it.

With Recolorify you can paste an exact purple hex and recolor a logo, product photo, or garment to match it precisely, keeping texture intact. See also our guides to blue color codes and pink color codes.