The core oranges and their codes
- Pure orange — #FFA500 · RGB(255, 165, 0) · HSL(39°, 100%, 50%) — the standard web orange.
- Tangerine — #F28500 · RGB(242, 133, 0) · HSL(33°, 100%, 47%) — bright and juicy, strong for CTAs.
- Coral — #FF7F50 · RGB(255, 127, 80) · HSL(16°, 100%, 66%) — a warm pink-orange, popular in fashion and beauty.
- Amber — #FFBF00 · RGB(255, 191, 0) · HSL(45°, 100%, 50%) — a golden orange for warmth and premium accents.
- Burnt orange — #CC5500 · RGB(204, 85, 0) · HSL(25°, 100%, 40%) — deep and earthy, a fall/autumn staple.
- Peach — #FFE5B4 · RGB(255, 229, 180) · HSL(39°, 100%, 85%) — soft pastel for backgrounds and decor.
Why hex alone isn't enough for recoloring
A hex code defines a target color, but it says nothing about lightness. When you recolor a burnt-orange sofa to coral with a flat RGB swap, you flatten the fabric's folds and shadows along with the hue — and the result looks fake.
This is why perceptually-uniform spaces matter. LAB separates lightness (the L channel — folds, highlights, shadows) from the color itself (A and B). Recoloring in LAB lets you hit an exact orange hex while every shadow and texture detail of the original survives. The same logic applies to OKLCH, which keeps perceived lightness constant as you shift hue.
Matching brand oranges across assets
Orange is a high-stimulus accent color, so consistency matters: a CTA button, a sale badge, and a product photo that drift apart undercut the urgency the color is supposed to create. Define each brand orange once — with a name, a hex, and a use case — and recolor every asset to that exact value rather than eyeballing it.
With Recolorify you can paste an exact orange hex and recolor a logo, product photo, or garment to match it precisely, keeping texture intact. See also our guides to red color codes and yellow color codes.
