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DESIGN6 min read· Jun 22, 2026

The Ultimate Guide to Turquoise Color Codes, Hex Codes, and Shades of Turquoise

Turquoise is the color of tropical water, vitality, and playful energy — a bright blue-green that feels fresh and optimistic, popular in beauty, travel, and lifestyle brands. Whether you are a web designer matching co-brand assets, an e-commerce manager building variant listings, or a developer wiring up a design system, color codes are your shared language. In this guide we break down the hex codes, RGB coordinates, and LAB parameters for the most popular shades of turquoise, with practical tips on recoloring assets into these exact tones without quality loss.

The Ultimate Guide to Turquoise Color Codes, Hex Codes, and Shades of Turquoise

The core turquoises and their codes

  • Pure turquoise — #40E0D0 · RGB(64, 224, 208) · HSL(174°, 72%, 56%) — the classic web turquoise.
  • Medium turquoise — #48D1CC · RGB(72, 209, 204) · a balanced, vivid blue-green.
  • Dark turquoise — #00CED1 · RGB(0, 206, 209) · a deeper, saturated turquoise.
  • Aqua / cyan — #00FFFF · RGB(0, 255, 255) · the brightest blue-green.
  • Pale turquoise — #AFEEEE · RGB(175, 238, 238) · a soft pastel for backgrounds.
  • Persian green — #00A693 · RGB(0, 166, 147) · a rich, green-leaning turquoise.

Why hex alone isn't enough for recoloring

A hex code defines a target color, but it says nothing about lightness. Turquoise is a bright, high-chroma hue, so a flat RGB swap blows out highlights and flattens the folds and shadows that make a product look real.

This is why perceptually-uniform spaces matter. LAB separates lightness (the L channel — folds, highlights, shadows) from the color itself (A and B). Recoloring in LAB lets you hit an exact turquoise hex while every shadow and texture detail of the original survives.

Matching brand turquoises across assets

Turquoise is vivid and memorable, which makes drift especially noticeable — a slightly bluer or greener turquoise across listings reads as a mistake. Define each brand turquoise once — with a name, a hex, and a use case — and recolor every asset to that exact value rather than eyeballing it.

With Recolorify you can paste an exact turquoise hex and recolor a logo, product photo, or garment to match it precisely, keeping texture intact. See also our guides to teal color codes and green color codes.